Identity
/
Branding
/
Print and Digital
Welcome PAC / Visual Identity
(
1
)

/ About the project
WelcomePAC is a political action committee championing center-left moderate candidates, policies and principles. What the New York Times calls "a centrist insurgency,” the Welcome Party’s goal is to engage voters across the political spectrum, prioritizing diverse voices and pragmatic solutions set on a primary goal: reshaping and strengthening democracy.
We were asked to develop a fresh, bold brand identity to aid with subscription and donor engagement with its center-left online political audience and readership.
In partnership with Parlance led by Scott Witt: https://parlance.cc/Projects/welcomepac
/ Credits
Client:
Welcome PAC
Creative Director:
Scott Witt
Art Director:
Aparajita Bhattacharya, Ashutosh Saxena
Designers:
Aparajita, Ashutosh, Kiri Pareek
/ Year
2021
OTHER
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