Laborup is a job-finding platform based out of Tennessee, USA that empowers ambitious industrial companies and America's most critical workforce. The 10 million Americans who are the dedicated machinists, programmers, welders, and more, who make the cars, rockets, planes, and everyday products we all rely on. The company's founder approached us to elevate and establish a defined structured brand identity. https://www.laborup.com/

The Challenge:
To create and established a structured and defined brand identity guide for Laborup, that included custom illustrations, icons, brand patterns, elements, tonality, look and feel, colour palette, logo animation, and so on. Additionally, we were also required to extend the branding to create flyers, posters, advertisements, social media templates and billboard designs.