Caught Your Eye is a Kolkata-based thrift store I started during the Covid years, specializing in reselling thrift finds and factory seconds. Launched in 2021, when thrift stores were booming, the challenge was to stand out in an oversaturated market.

The solution? A name that speaks for itself—Caught Your Eye—paired with bold, vibrant branding designed to grab attention. Fun, fashionable, and sustainable, the identity is all about bright colors and striking visuals, making it impossible to ignore.