OUR FOUNDER
Aparajita Bhattacharya
Meet Aparajita, visual designer and professional overthinker in the brand identity space. When she's not creating bold, ownable designs that actually make sense strategically, she's probably contemplating whether her email sign-off was "too friendly" or "not friendly enough." Her design approach combines clever conceptualization with the occasional awkward explanation of why she's so excited about your typography.
P.S. she genuinely doesn't bite, though she might talk your ear off about kerning if you let her.
OUR VALUES
Distinct Yet Timeless
Creating designs that make heads turn today and won't make you cringe tomorrow.
Playful Simplicity
Because smart design shouldn't take itself too seriously.
Authenticity and Transparency
We'll show you our messy sketches and occasionally overshare about our weekend plans.
Wellness and Integrity
No pixel exploitation, no mind games, no sacrificing mental health for "urgent" font selection.
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